Our mission is to prepare students to create and implement digital marketing strategies as an integral component of an overall marketing plan. Within the context of promotion, students will learn techniques to maximize the effectiveness of owned media, paid media, and earned media. Additionally, students will examine how technology driven tools, such as those derived within data science, can assist in making impactful digital marketing decisions. The Digital Marketing Certificate consists of two courses offered by the School of Business and two courses offered by the School of Technology and Innovation so that students have the opportunity to broaden their skills in both technology and business administration.
Our Digital Marketing Certificate includes the following courses:
- MBA 521: Marketing Concepts and Practice
- MKT 590: Digital Marketing
- IT 546: Principles of Data Science
- IT 586: Machine Learning
Minimum Grade: A minimum grade of B- is needed to receive credit for a course in the certificate. All graduate students in the College of Business, Innovation, Leadership, and Technology must maintain a minimum cumulative GPA of 3.0.
Students whose GPA falls below 3.0 at the end of any semester will be placed on academic probation. Students must bring their cumulative GPA to 3.0 or higher within nine (9) graduate credits or be dismissed. A student whose cumulative GPA falls below 3.0 a second time will be dismissed.