School of Business
Ph.D. in Apparel Business and Economic Analysis, Virginia Tech
Jennifer Yang is an Assistant Professor of Fashion Merchandising and Marketing. She has many years of experience in teaching various business and fashion merchandising/marketing courses. Her research focuses on Consumer Behaviors in Fashion, Innovative Fashion Merchandising Strategies, and Interdisciplinary Pedagogical Research. She is the faculty liaison for the National Retail Federation.
Merchandise Planning and Analysis, Omni-channel Retailing, Fashion in the Global Marketplace, Promotion and Digital Marketing, Business Experience
- Fashion Consumer Behaviors
- Fashion Entrepreneurship