Dr. Jennifer Yang

Dr. Jennifer Yang (no photo)

Assistant Professor

School of Business

Academic Credentials

Ph.D. in Apparel Business and Economic Analysis, Virginia Tech

Bio

Jennifer Yang is an Assistant Professor of Fashion Merchandising and Marketing. She has many years of experience in teaching various business and fashion merchandising/marketing courses. Her research focuses on Consumer Behaviors in Fashion, Innovative Fashion Merchandising Strategies, and Interdisciplinary Pedagogical Research. She is the faculty liaison for the National Retail Federation.

Teaching Areas

Merchandise Planning and Analysis, Omni-channel Retailing, Fashion in the Global Marketplace, Promotion and Digital Marketing, Business Experience

Research Interests

  • Fashion Consumer Behaviors
  • Fashion Entrepreneurship
  • Pedagogy

 

Contact

Phone: 703-284-1569

Email: jennifer.yang@marymount.edu