Alumni Spotlight: Jeffery Wilkins
Class of 2012
Degree:
B.A. in Communication with a minor in Fashion Merchandising
Current Role:
Vice President of Visuals for the Americas at Gucci
What brought you to Marymount?
We visited several campuses during a family tour of colleges, but Marymount truly stood out. People always say you will know when you have found the right school, and that was exactly my experience. From the moment I stepped on campus, I felt an immediate connection. The beautiful campus, welcoming community and proximity to Washington, D.C., made it the perfect fit.
What did you get involved in at Marymount and what opportunities did you have?
My time at Marymount was deeply enriching, both academically and socially. I engaged in a range of student organizations, including the Black Student Union, African Caribbean Student Association and Fashion Club. I served as a student ambassador, giving campus tours and connecting with prospective students. I was also active in the President’s Circle, collaborated with University leadership, coordinated the Voyage to Utopia creative showcase and supported the University’s annual fashion show, Portfolio in Motion, each year. These experiences strengthened my leadership skills, nurtured lasting friendships and deepened my sense of community.
What led you to your current role as Vice President of Visuals for the Americas at Gucci?
While still a Marymount student, I began working in visual merchandising at Louis Vuitton, a role that quickly evolved into a meaningful career path. My involvement in Marymount’s fashion-focused events and clubs, along with internships at fashion PR companies, solidified my passion for the industry. After graduation, I transitioned to a full-time role at Louis Vuitton while earning my master’s degree. I then joined Zara as a window designer before being recruited by Gucci to oversee visual merchandising in the Mid-Atlantic region. Six months later, I relocated to New York to open Gucci’s concept store in SoHo, leading creative installations and pop-up collaborations. I went on to serve as Director of Windows and Pop-Ups at Prada, and in 2023, I returned to Gucci where I currently serve as Vice President of Visuals for the Americas.
What does your current role entail?
I lead a talented team responsible for creating compelling visual experiences across all Gucci stores in the Americas. Our work includes everything from window displays and implementation of key product launches to special activations and pop-up events. We aim to tell stories through visuals that captivate and engage customers, while also driving sales for the business. When someone walks past a store and is drawn in by a stunning display, that’s the result of careful planning and execution by teams like mine. It’s about creating an immersive brand experience that aligns with our creative vision and resonates with our clientele.
You studied Communication with a fashion minor. How has that combination helped you in your role today?
Studying communication has been invaluable in my career. In visual merchandising, communication is key—whether you’re pitching a creative concept, leading a team or collaborating with other departments. The ability to articulate ideas clearly and persuasively is essential. My studies in PR, public speaking and media gave me a strong foundation, and then earning my MBA deepened my understanding of business strategy and marketing. This combination allows me to merge creative vision with strategic, results-driven decision-making.
What has been a highlight of your career so far?
One of the biggest highlights has been the opportunity to travel extensively, especially to parts of the world I never imagined visiting. A particularly special moment was working with Dapper Dan, the legendary Harlem designer, on a Gucci collaboration. Being part of that project and contributing to its success was truly a “pinch me” moment. Another full-circle experience was returning to Marymount as an alumnus to attend Portfolio in Motion. Seeing the legacy of the work we helped build and how it continues to thrive was incredibly fulfilling. I have also been maintaining strong friendships and professional connections since my college years, which has been just as meaningful.
How did you grow and change at Marymount?
Like many students, I thought I knew so much about the world and myself when I first arrived at Marymount. But the university environment challenged and expanded my perspective. I was exposed to a diverse array of people, cultures and ideas that shaped me into a more thoughtful and well-rounded individual. Courses like art history and world religions deepened my understanding of the world. I also learned the value of community. My core group of Marymount friends remains incredibly close to this day, and we have now launched the Black Alumni Club (BAC) with the Office of Advancement. Marymount fostered our growth and development, and now our mission is to “come BAC” and “give BAC.”
How can students make the most of their university experience?
My advice is to get involved and take on leadership roles. Don’t just be a participant but learn how to lead and collaborate. The reality is that group work doesn’t end after college—it becomes even more important in your career. Learning to navigate teamwork, friction and different personalities is easier in a supportive environment like a university. Also, focus on developing soft skills—how to write, speak and engage with others. These are often overlooked but incredibly important. I look back and laugh at how formal my emails used to be! It’s all part of the learning process. Take those opportunities to build the foundational skills that will serve you in life.
How can students or entry-level employees stand out in today’s workforce?
Be proactive, rather than reactive. Learn to anticipate the needs of your team and your leaders. If a job description lists a skill you don’t yet have, take the initiative to learn it. Master your field—study its history, current trends and future direction. You don’t need to be an expert overnight, but commit to becoming one. And don’t underestimate the power of networking. Reach out, send emails and connect on LinkedIn. Don’t be afraid of being a “bother”—persistence shows passion. When I think about the friends I made at Marymount and where they are now in fields like hospitality, interior architecture and finance, I see how our shared drive and involvement back then set the stage for our success today. Leverage the network that Marymount provides. Be bold, be diligent and stay connected.
