Take the Runway by Storm at Marymount University 

Gain an in-depth focus on the business side of the fashion industry. 

At Marymount University, our bachelor’s degree in Fashion Merchandising and Marketing will introduce you to all facets of the fashion industry—from buying and visual merchandising to product development and international trade. You’ll learn with purpose here on campus in small classes, study alongside faculty experts, pursue internships in fashion, and gain fashion merchandising skills from coursework and on-campus shows. 

Our program—which is the only fashion merchandising school in the Washington, D.C., area and is a member of the National Retail Federation Foundation—will prepare you for careers locally, in New York City, and around the globe. 

Fashion Merchandising School Highlights 

At Marymount, our fashion marketing and fashion merchandising degree introduces you to the latest styles and trends in the industry. You’ll also gain the economic, managerial, and fashion merchandising skills to thrive in business.  

What makes our degree in Fashion Merchandising and Marketing unique is our: 

  • Strong focus on career preparation 

Your courses and discussions will be based on what is currently happening in the industry, and many of your assignments are directly related to career paths that you might pursue. You’ll be ready for wherever your fashion marketing and merchandising career may take you. 

  • Ample hands-on learning experiences 

All Marymount students pursue an internship in fashion or field experience, which helps put your learning into action. Some of our recent students have taken on internships in fashion at Anthropologie, Saks Fifth Avenue, the Washington Opera, and more. Many of our students have also studied abroad, gaining a global perspective on the contemporary fashion industry. 

  • On-campus training opportunities 

Students in our fashion merchandising school can join our Fashion Club to assist with fashion shows, organize guest lectures with professionals, and more. Juniors and seniors will also take part in the production of our annual student fashion show, Portfolio in Motion. These experiences provide you with an unparalleled learning experience—all the while honing and developing your fashion merchandising skills.  

What Can You Do With a Degree in Fashion Merchandising and Marketing?

ashion is ever-changing, and pursuing a career in this exciting industry means mastering both your artistic and business skills. At Marymount, our program, with its hands-on learning opportunities such as internships in fashion, allows you to understand trends and style—and blend these skills with business and marketing abilities.  

Jobs in fashion marketing and merchandising 

Marymount fashion merchandising degree graduates hold titles such as: 

  • Buyer 
  • Marketing manager 
  • Public relations specialist 
  • Retail manager

What You Will Study in Fashion Merchandising School 

At Marymount, our 120-credit-hour fashion merchandising degree starts with a liberal arts focus. From there, you’ll take 11 courses and pursue an internship or field experience that will equip you with various fashion merchandising skills and techniques. 

Course highlights include: 

  • Consumer Behavior 
  • Fashion in the Global Marketplace 
  • Merchandise Planning and Analysis 
  • Omnichannel Fashion Retailing 

View our course descriptions here.

What Fashion Merchandising and Marketing Graduates Are Saying 

Meet Jillian Abrigo 

“Marymount’s degree in Fashion Merchandising and Marketing opened doors through hands-on experiences, leadership opportunities, and courses that touched on current events and the evolving fashion industry. The fashion merchandising degree allowed me to learn inside the classroom and outside with experiences at the MAGIC Fashion Trade Show in Las Vegas, a study abroad trip to London, networking opportunities in New York City at the National Retail Federation foundation program, and internships in fashion with Lands’ End.” 

BA Fashion Merchandising and Marketing ’22

Fashion Merchandising School Faculty 

When you choose Marymount’s fashion marketing and fashion merchandising degree, you’re going to learn alongside faculty who are experts in the field and accomplished authors—and even include a Fulbright scholar. 

View our faculty here.

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