Fashion Merchandising B.A. Program Requirements

Major Requirements

To fulfill the requirements of the major, all students in this program will take the following coursework in a sequence determined in collaboration with a faculty advisor. All students must also fulfill Liberal Arts Core and University requirements, and some of the following courses may also fulfill those requirements.

• BILT 289 Career Exploration
• FD 111 Fashion Apparel and Accessory Coordination
• FD 251 Textiles
• FD 307 Product Development I
• FD 361 Survey of Fashion
• FD 400 Internship or BILT Field Experience
• FD 407 Product Development II
• FD 414 Fashion Show Production
• GMD 308 Web Social Media Design or VIS 224 Digital Publishing
• MA 132 Statistical Analysis
• MGT 123 The Business Experience
• MGT 211 Visual Merchandising
• MKT 230 Omnichannel Fashion Merchandising
• MKT 282 Merchandise and Planning Analysis
• MKT 301 Principles of Marketing
• MKT 319 Promotion and Digital Marketing
• MKT 360 Consumer Behavior
• MKT 440 Fashion in the Global Marketplace
• MKT 483 Senior Seminar in Fashion Marketing
• VIS 111 Intro to Color and Design
• VIS 121 Intro to Digital Tools

Fashion Merchandising Minor

Applied Arts courses are open only to declared majors and minors in the Fashion Merchandising or Fashion Design program.

Minor Requirements

• MKT 230 Omnichannel Fashion Merchandising
• MKT 282 Merchandise Planning and Analysis
• FD 361 Survey of Fashion
• 12 additional credits from the following
  • FD 111 Fashion Apparel and Accessory Coordination
  • FD 204 Methods in Fashion Construction
  • FD 251 Textiles
  • FD 307 Product Development I
  • FD 407 Product Development II
  • FD 414 Fashion Show Production
  • MKT 301 Principles of Marketing
  • MKT 211 Visual Merchandising
  • MKT 310 Event Planning