Nancy Engelhardt

Nancy Engelhardt (no photo)

Professor

Academic Credentials

B.A. and B.S., Louisiana Tech University
M.J., Louisiana State University
Ph.D., The University of Southern Mississippi

Biography

Other Information

Industry Associations

  • American Marketing Association
  • Advertising Club of Metro Washington
  • Association for Educators in Journalism and Mass Communication
  • International Network of Social Entrepreneurs
  • Academic Board Member, Direct Marketing Association of Washington’s Educational Foundation

Originally from New Orleans, Dr. Nancy Engelhardt’s career in advertising and public relations has spanned more than 15 years working with corporate, nonprofit, and government agencies. A position with the World Wildlife Fund brought her to the DC area. She has also worked for organizations such as the Smithsonian Institution and the Oregon Advanced Technology Consortium. As a student, Dr. Engelhardt studied in Italy and London and is a dedicated proponent of study abroad.

Dr. Engelhardt’s research interests include product placement, environmental labeling, cause-related and social marketing, and “green” advertising. She has presented her research at numerous conferences in the United States, as well as internationally in Russia, Africa, Austria, and Switzerland. In addition to publishing journal articles, she is a regular book reviewer for The American Library Association’s CHOICE Magazine. Additionally, she was a contributor to the Encyclopedia of Advertising, the Encyclopedia of Public Relations, and the Encyclopedia of Sport Management.

Dr. Engelhardt is a member of the American Marketing Association, Advertising Club of Metro Washington, Association for Educators in Journalism and Mass Communication, International Network of Social Entrepreneurs, and an Academic Board Member of the Direct Marketing Association of Washington’s Educational Foundation.

Teaching Area

  • Marketing

Research Interests

  • Cause Marketing
  • Green Advertising
  • Environmental Labeling
  • Social Marketing
  • Sport Marketing
  • Ecotourism

Publications

Contact

Phone: 703-284-5728

Email: Nancy.Engelhardt@marymount.edu