Associate Professor
College of Business, Innovation, Leadership and Technology
Academic Credentials
Ph.D., Marketing, Auckland University of Technology, New Zealand
Other Information
Teaching Area
- International Marketing
- Consumer Behavior
- Marketing Concept/Practice
Research Interests
- Marketing
- Sales
- Branding
- Tourism
Bio
Halimin joined the College of BILT in August 2024. Halimin is a dedicated academic with more than ten years of teaching experience in higher education. Before joining the College of BILT, Halimin held a position at McKendree University, IL, Marist College, NY, and University of the Incarnate Word, TX as an assistant professor of marketing. These valuable experiences provided him with insights into diverse educational systems and practices in the U.S.A. Prior to his academic career, Halimin worked for various multinational companies in New Zealand, Japan, and Indonesia.
Based on my interest in psychology, the general purpose of my research is to investigate the key principles underlying the effect of psychological factors on consumer behavior and the decision-making process. Consumer behavior is often claimed to be the most intriguing, important, and complex field in marketing because it is not only influenced by numerous factors, but such factors are also unique to different individuals and continuously evolving and changing.
Publications
- Herjanto, H., Amin, M., & Fatimah, C.E. (2024). Does knowledge collecting and donating enhance a bank’s salesperson performance? Business Process Management Journal, 30(1), 183-198.
- Djalil, M.A., M.Amin, Herjanto, H., Nourallah, M., & Ohman, P. (2023). The importance of entrepreneurial leadership in fostering bank performance. International Journal of Bank Marketing, 41(4), 926-948.
- Herjanto, H., Amin, M., & Purinton, E.F. (2022). Panic buying: The effect of thinking style and situational ambiguity. Journal of Retailing and Consumer Services, 60, 102455.
- Herjanto, H., Bagozzi, R.P., & Gaur, S.S. (2021). The role of shame and virtues in the self-regulation of decisions to engage in digital piracy. Australasian Marketing Journal, 29(1), 15-28.
- Herjanto, H., & Amin, M. (2020). Repurchase intention: The effect of similarity and client knowledge. International Journal of Bank Marketing, 38(6), 1351-1371.
