How does a university market itself to attract top students?
Marymount will address that topic and other challenges as part of the D.C. Ad Club’s “Best of” series from 6 to 8 p.m. on Tuesday, Sept. 15 at Canvas, 3rd Floor, 1203 19th St., Northwest, Washington, D.C.
During the “Best of Education” presentation, Dr. Shank will discuss best practices in education marketing, including how Marymount University tackles advertising challenges to attract new students while keeping its budget in check. He will also highlight new trends in higher education marketing.
Dr. Shank became Marymount University’s sixth president in July 2011.Under his leadership, Marymount University has created and implemented a strategic plan known as “Building the Institution of Choice” and a comprehensive marketing plan called “Common Ground.”
Before that, he served for three years as dean of the School of Business Administration and professor of marketing at the University of Dayton. Prior to joining the University of Dayton, he was a faculty member at Northern Kentucky University and chaired the Department of Management and Marketing.
He is the author of the book “Sports Marketing: A Strategic Perspective” and has consulted with more than 75 organizations in the areas of marketing research, strategic planning and marketing strategy. He holds a bachelor of science in psychology from the University of Wyoming and a master of arts in psychology and a Ph.D. in experimental psychology from the University of Missouri-St. Louis.
Cost for the event is $35 for Ad Club members, $45 for non members and $25 for students. For more information and to register, go to dcadclub.com.
Photo Caption:
Dr. Matthew D. Shank
