Alumni Spotlight: Lisa Bonanno

Lisa Bonanno smiles for a headshot.

Class of 2004

Degree:

Masters of Business Administration

Current Role:

Head of Marketing for Deltek’s GovWin Product

Lisa P. Bonanno has 20+ years of experience building and scaling integrated marketing strategies for high-growth B2B technology organizations. As a marketing executive, Lisa sets the marketing vision and direction, builds brand equity and drives revenue growth. She currently is the head of marketing for Deltek’s GovWin product. Prior to this role, Lisa was the VP, Marketing for Knowland, a private equity-backed SaaS provider of data and analytics for the hospitality industry. Lisa has held many other executive-level marketing roles where she has built marketing departments, launched marketing frameworks, and established the MarTech stack. Out of increased demand for her services, Lisa established a consulting practice, LPB Marketing Consulting, providing marketing services to organizations looking for go-to-market strategy and execution. Lisa holds a Bachelor of Science Business Administration (BSBA) degree in marketing from American University and a MBA from Marymount University. When not working she is helping to advance women in the workplace by supporting nonprofits she believes in, running around town with her two young children, or eating and drinking good food and wine with her husband and friends. Follow her on Twitter and connect with her on LinkedIn. 

What advice do you have for current students? 

My advice for current undergraduate students would be to pursue your MBA. My MBA has checked the box on so many job applications and gotten me in the door where it may have otherwise been a barrier. My other advice is to do what you love and build a career around it. I absolutely love marketing. I minored in psychology because I enjoy learning about what motivates people to buy. And lastly, I would tell students to not be afraid to ask people you do not even know for career help. LinkedIn is a fabulous platform to do this on. You will be surprised how willing people are to offer guidance, coaching, or an introduction. You just have to ask.