Dr. Jennifer Yang

Academic Credentials

Ph.D. in Apparel Business and Economic Analysis

Bio

Jennifer Yang is an Assistant Professor of Fashion Merchandising and Marketing. She has many years of experience in teaching various business and fashion merchandising/marketing courses. Her research focuses on Consumer Behaviors in Fashion, Innovative Fashion Merchandising Strategies, and Interdisciplinary Pedagogical Research. She is the faculty liaison for the National Retail Federation.

Teaching Areas

Merchandise Planning and Analysis, Omni-channel Retailing, Fashion in the Global Marketplace, Promotion and Digital Marketing, Business Experience

Research Interests

  • Fashion Consumer Behaviors
  • Fashion Entrepreneurship
  • Pedagogy

Publications

  • Chen-Yu, J. & Yang, J. (2020). Consumer characteristics as predictors of purchase intentions and willingness to pay a premium for men’s mass-customized apparel. Journal of Global Fashion Marketing, March 2, 2020. Retrievable from https://www.tandfonline.com/doi/full/10.1080/20932685.2020.1728702?scroll=top&needAccess=true
  • Yoo, J., & Yang, J. (2016). A Sociocultural-cognitive model of body-tanning behaviors. Clothing Cultures, 3(2), 129-141.
  • Bahng, Y., Yang, J., & Reilly, A. (2016). Resources, barriers, and strategies for export marketing performance: A qualitative study in Hawai’i. Journal of Export Marketing, 1(1), 96-113.
  • Yang, J., Kincade, D., & Chen-Yu, J. (2015). Types of apparel mass-customization and levels of modularity and variety. Clothing and Textiles Research Journal, 33(3), 199-212.
  • Bahng, Y., Kincade, D. H., & Yang, J. (2013). U.S. college students’ apparel shopping orientation and brand/product preferences within the context of college major, Journal of Fashion Marketing and Management. 17(3), 367-384.

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Marymount University