Marymount University Recruitment Campaign Earns CASE Award

Marymount University’s “Find Your It!” recruitment campaign earned an award of special merit from the Council for Advancement & Support of Education (CASE) District III. The honor was given Feb. 13 in Atlanta at the organization’s annual regional conference.
“We are excited to once again be recognized with a CASE award,” said Francesca Reed, Marymount’s associate vice president for enrollment management, who noted that the university was honored for a recruitment campaign in 2015.
Targeting first-time college students, transfer students and their families, the campaign features current MU students telling their own stories about how they found their “it” at Marymount. The theme communicates that life is a verb for millennials who want to find their passions, do interesting things and go to interesting places with great outcomes. A component targeting graduate students is called “Pursue It!”
“The ‘Find your It’ campaign was designed to ‘speak’ directly to students and their families,” Reed said. “At first, ‘Find Your It’ may not relate to you, but once you read the student stories, you begin to understand how Marymount is a place where you can be an individual and find your true passion.”
Points in the campaign relevant to prospective students include:
  •  top-ranked programs in high-profile careers
  • 100 percent undergraduate internships
  • Washington, D.C.-based networking; research; and study abroad opportunities
  • affordability and access to financial aid
  • small classes and faculty mentors
  • personal growth and career outcomes
The campaign was a collaboration between Marymount’s Marketing & Communication, Enrollment Management and Academic Affairs departments.
The award was given in the Recruitment Publication Series category and the Print and Digital Publications subcategory. CASE received more than 900 awards submissions. Other schools receiving awards in the category include the University of North Carolina, Emory University and the University of South Carolina.