Graphic Design B.A. Program Requirements

Major Requirements

To fulfill the requirements of the major, all students in this program will take the following coursework in a sequence determined in collaboration with a faculty advisor. All students must also fulfill Liberal Arts Core and University requirements, and some of the following courses may also fulfill those requirements.

  • COMM 100 Introduction to Media Communication (3)
  • GMD 102 Visual Communication and Design (3)
  • GMD 200 Electronic Publishing (3)
  • GMD 203 Photography: Digital Imaging
  • GMD 255 Typography (3)
  • GMD 305 Publication Design (3)
  • GMD 308 Web and Social Media Design (3)
  • GMD 360/360SL Communication and Design Studio (3) (DSINQ)
  • GMD 400/400SL Internship (3)
  • GMD 405 Portfolio (1)

Writing and Presentation (6 credits)

  • COMM 209 Contemporary Journalism (DSINQ) (WI)
  • COMM 302 Public Relations Writing and Media Techniques (3)
  • COMM 307 Broadcast Writing and Delivery (3)
  • COMM 315 Writing for Digital Media (3) (WI)

Specialty Courses

In addition to the required program courses, all majors in Graphic and Media Design are required to choose a specialty within the discipline or a minor approved by advisor. (15 credits)

Graphic Design

  • FA 105 Drawing as the required LAC FA course
  • GMD 202 Illustration (3) (DSINQ)
  • GMD 301 History of Graphic Design (3) (WI)
  • MKT 301 Principals of Marketing
  • Elective from within the major
  • Elective from within the major

Media Media

  • 
COMM 204 Video Production: Multimedia Communication (3)
  • GMD 205 Video Production: Promotional and Informational Communication (3)
  • GMD 360 Comm. and Design Studio (add’l 3 credits) (6 total credits) (DSINQ)
  • Elective from within the major
  • Elective from within the major

Visual Communication

  • 3rd “Writing and Presentation” course
  • 4th “Writing and Presentation” course
  • COMM 204 or GMD 205 Video Production
  • Elective from within the major
  • Elective from within the major

Web Design

  • IT 125 Web Development
  • IT 130 Java Programming
  • IT 225 Advanced Web Development
  • IT 310 Database Technology
  • Elective from within the major

Electives within the major

  • COMM 204 or GMD 205 Video Production
  • GMD 303 Illustration II
  • GMD 360 Comm. and Design Studio (add’l 3 credits) (6 total credits) (DSINQ)
  • GMD 404 Performance Media Lab (3) (DSINQ)
  • MKT 301 Principles of Marketing (3)
  • MKT 319 Advertising and Integrated Marketing (3)
  • MKT 421 Marketing Research (3)
  • GMD 421 Project – advisor’s consent required
  • GMD 433 Research – advisor’s consent required

Recommended Electives

  • GMD 103 Photoshop (1)
  • GMD 104 Illustrator (1)
  • GMD 105 Video Editing (1)
  • GMD 106 Motion Graphics (1)
  • GMD 107 Video Editing (1)

Each student entering the sophomore-level Graphic Design curriculum will be required to have a personal computer, color printer, and the software supported by the Graphic and Media Design program.

Technology Requirements

Graphic and Media Design Minor Requirements

  • GMD 102 Visual Communication and Design (3)
  • GMD 200 Electronic Publishing (3)
  • GMD 255 Typography (3)
  • GMD 202 Illustration (3) or GMD 203 Digital Photography (3) or GMD 205 Video Production: Promotional and Informational Communication (3)
  • 6 additional credits in Graphic and Media Design courses at the 300 or 400 level.