{"id":4907,"date":"2020-11-09T15:42:28","date_gmt":"2020-11-09T15:42:28","guid":{"rendered":"http:\/\/developmenttwo.marymount.edu\/staff-members\/soumya-sivakumar\/"},"modified":"2021-02-15T16:32:38","modified_gmt":"2021-02-15T16:32:38","slug":"soumya-sivakumar","status":"publish","type":"staff-member","link":"https:\/\/marymount.edu\/staff-members\/soumya-sivakumar\/","title":{"rendered":"Soumya Sivakumar"},"content":{"rendered":"\r\n \r\n<div class=\"staff-member\">\r\n\r\n\t<!-- Featured Image -->\r\n\t\t\t\t\t\t\t\t<div class=\"staff-photo\"><img decoding=\"async\" src=\"https:\/\/marymount.edu\/wp-content\/plugins\/staff-directory-pro\/include\/..\/assets\/img\/default-person.png\" alt=\"Soumya Sivakumar (no photo)\" class=\"company_directory_staff_member_photo\" width=\"150px\" height=\"150px\" \/><\/div>\r\n\t\t\t\r\n\t<div class=\"staff-member-right\">\r\n\t\t\t\t\r\n\t\t\t\t\t<p class=\"staff-member-title\">Associate Professor<\/p>\r\n\t\t\t\t\r\n\t\t\t\t\r\n\t\t\t\t\t<div class=\"staff-member-bio\">\r\n\t\t\t\t<p><b>Academic Credentials<\/b><\/p>\n<p>B.S., M.B.A., University of Bombay<br \/>\nPh.D., Case Western Reserve University<\/p>\n<p><b>Biography<\/b><\/p>\n<p><p><b>Other Information<\/b><\/p>\n<p><p><b>Teaching Area<\/b><\/p>\n<ul>\n<li style=\"\"margin-left: 17px;\"\">Principles of Marketing<\/li>\n<li style=\"\"margin-left: 17px;\"\">Consumer Behavior<\/li>\n<li style=\"\"margin-left: 17px;\"\">Marketing Research<\/li>\n<li style=\"\"margin-left: 17px;\"\">Global Marketing<\/li>\n<\/ul>\n<p><b>Research Interests<\/b><\/p>\n<ul>\n<li style=\"\"margin-left: 17px;\"\">Consumer post-purchase responses to satisfaction and dissatisfaction<\/li>\n<li style=\"\"margin-left: 17px;\"\">Service recovery<\/li>\n<li style=\"\"margin-left: 17px;\"\">Green marketing<\/li>\n<li style=\"\"margin-left: 17px;\"\">Customer relationship management<\/li>\n<li style=\"\"margin-left: 17px;\"\">Services marketing<\/li>\n<\/ul>\n<p>With expertise in marketing and related topics including research, global marketing, and consumer behavior, Dr. Soumya Sivakumar has been a member of Marymount\u2019s faculty since 2008. Her teaching portfolio at Marymount includes Principles of Marketing, Consumer Behavior, Marketing Research, and Global Marketing. Dr. Sivakumar has made presentations at annual conferences of the American Marketing Association on such topics as \u201cConsumer responses to satisfaction and dissatisfaction\u201d and \u201cProblem Customers.\u201d<\/p>\n<p>Dr. Sivakumar\u2019s research interests include consumer post-purchase responses to satisfaction and dissatisfaction, service recovery, green marketing, customer relationship management, and services marketing. Her recent publications include \u201cEffectiveness of a Board Game in Fostering a Customer Relationship Orientation in Business Students,\u201d Journal of Relationship Management, 2008 (Mummalaneni and Sivakumar).<\/p>\n<p><b>Publications<\/b><\/p>\n<p>\n\t\t\t<\/div>\r\n\t\t\t\t\r\n\t\t<!-- Only show Mailing Address and Contact Info in single view -->\r\n\t\t\t<\/div>\r\n<\/div>","protected":false},"featured_media":0,"menu_order":204,"template":"","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","ngg_post_thumbnail":0},"staff-member-category":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Soumya Sivakumar | Marymount Directory<\/title>\n<meta name=\"description\" content=\"Soumya Sivakumar | Marymount Directory Information\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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style=\"\"margin-left: 17px;\"\">Consumer post-purchase responses to satisfaction and dissatisfaction<\/li>\r\n\t<li style=\"\"margin-left: 17px;\"\">Service recovery<\/li>\r\n\t<li style=\"\"margin-left: 17px;\"\">Green marketing<\/li>\r\n\t<li style=\"\"margin-left: 17px;\"\">Customer relationship management<\/li>\r\n\t<li style=\"\"margin-left: 17px;\"\">Services marketing<\/li>\r\n<\/ul>\r\n\r\n<p>With expertise in marketing and related topics including research, global marketing, and consumer behavior, Dr. Soumya Sivakumar has been a member of Marymount\u2019s faculty since 2008. Her teaching portfolio at Marymount includes Principles of Marketing, Consumer Behavior, Marketing Research, and Global Marketing. Dr. Sivakumar has made presentations at annual conferences of the American Marketing Association on such topics as \u201cConsumer responses to satisfaction and dissatisfaction\u201d and \u201cProblem Customers.\u201d<\/p>\r\n\r\n<p>Dr. Sivakumar\u2019s research interests include consumer post-purchase responses to satisfaction and dissatisfaction, service recovery, green marketing, customer relationship management, and services marketing. Her recent publications include \u201cEffectiveness of a Board Game in Fostering a Customer Relationship Orientation in Business Students,\u201d Journal of Relationship Management, 2008 (Mummalaneni and Sivakumar).<\/p>\r\n<p><b>Publications<\/b><p>","_links":{"self":[{"href":"https:\/\/marymount.edu\/wp-json\/wp\/v2\/staff-member\/4907"}],"collection":[{"href":"https:\/\/marymount.edu\/wp-json\/wp\/v2\/staff-member"}],"about":[{"href":"https:\/\/marymount.edu\/wp-json\/wp\/v2\/types\/staff-member"}],"wp:attachment":[{"href":"https:\/\/marymount.edu\/wp-json\/wp\/v2\/media?parent=4907"}],"wp:term":[{"taxonomy":"staff-member-category","embeddable":true,"href":"https:\/\/marymount.edu\/wp-json\/wp\/v2\/staff-member-category?post=4907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}