{"id":2360,"date":"2015-09-02T16:43:00","date_gmt":"2015-09-02T16:43:00","guid":{"rendered":"http:\/\/developmenttwo.marymount.edu\/blog\/marymount-president-to-address-d-c-ad-club-on-sept-15\/"},"modified":"2015-09-02T16:43:00","modified_gmt":"2015-09-02T16:43:00","slug":"marymount-president-to-address-d-c-ad-club-on-sept-15","status":"publish","type":"post","link":"https:\/\/marymount.edu\/blog\/marymount-president-to-address-d-c-ad-club-on-sept-15\/","title":{"rendered":"Marymount President to Address D.C. Ad Club on Sept. 15"},"content":{"rendered":"

How does a university market itself to attract top students?<\/p>\n

Marymount\u00a0will address that topic and other challenges as part of the D.C. Ad Club\u0092s \u0093Best of\u0094 series from 6 to 8 p.m. on Tuesday, Sept. 15 at Canvas, 3rd Floor, 1203 19th St., Northwest, Washington, D.C.<\/p>\n

During the \u0093Best of Education\u0094 presentation, Dr. Shank will discuss best practices in education marketing, including how Marymount University tackles advertising challenges to attract new students while keeping its budget in check.\u00a0 He will also highlight new trends in higher education marketing.<\/p>\n

Dr. Shank became Marymount University\u0092s sixth president in July 2011.Under his leadership, Marymount University has created and implemented a strategic plan known as \u0093Building the Institution of Choice\u0094 and a comprehensive marketing plan called \u0093Common Ground.\u0094<\/p>\n

Before that, he served for three years as dean of the School of Business Administration and professor of marketing at the University of Dayton. Prior to joining the University of Dayton, he was a faculty member at Northern Kentucky University and chaired the Department of Management and Marketing.<\/p>\n

He is the author of the book \u0093Sports Marketing: A Strategic Perspective\u0094 and has consulted with more than 75 organizations in the areas of marketing research, strategic planning and marketing strategy. He holds a bachelor of science in psychology from the University of Wyoming and a master of arts in psychology and a Ph.D. in experimental psychology from the University of Missouri-St. Louis.<\/p>\n

Cost for the event is $35 for Ad Club members, $45 for non members and $25 for students. For more information and to register, go to dcadclub.com<\/a>.<\/p>\n

Photo Caption:<\/strong>
\nDr. Matthew D. Shank<\/p>\n","protected":false},"excerpt":{"rendered":"

How does a university market itself to attract top students? Marymount\u00a0will address that topic and other challenges as part of the D.C. Ad Club\u0092s \u0093Best of\u0094 series from 6 to 8 p.m. on Tuesday, Sept. 15 at Canvas, 3rd Floor, 1203 19th St., Northwest, Washington, D.C. During the \u0093Best of Education\u0094 presentation, Dr. Shank will […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","ngg_post_thumbnail":0,"footnotes":""},"categories":[4],"tags":[],"acf":[],"yoast_head":"\nMarymount President to Address D.C. Ad Club on Sept. 15 - Marymount University<\/title>\n<meta name=\"description\" content=\"How does a university market itself to attract top students? Marymount\u00a0will address that topic and other challenges as part of the D.C. Ad Club\u0092s \u0093Best . 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