{"id":16100,"date":"2023-04-10T14:38:43","date_gmt":"2023-04-10T18:38:43","guid":{"rendered":"https:\/\/marymount.edu\/?p=16100"},"modified":"2023-04-11T09:47:01","modified_gmt":"2023-04-11T13:47:01","slug":"interior-design-alumna-launches-first-book-design-for-identity","status":"publish","type":"post","link":"https:\/\/marymount.edu\/blog\/interior-design-alumna-launches-first-book-design-for-identity\/","title":{"rendered":"Interior Design alumna launches first book, \u201cDesign for Identity\u201d"},"content":{"rendered":"

 <\/p>\n

This month, Marymount University Interior Design<\/a> alumna Jessica Bantom launched her first book, \u2018Design for Identity: How to Design Authentically for a Diverse World,\u2019 with the aim of offering leaders a change management roadmap.<\/p>\n

\u201cDesign is expression, a service, an act of creativity,\u201d Bantom argues. \u201cBut if designers design for everyone, how can there be so little diversity in the profession?\u201d<\/p>\n

In her book, Bantom examines the implications of design in everyday life, from spaces and products to images and the fashion industry. She says too often, design concepts are based on assumptions and stereotypes that don\u2019t necessarily reflect customers\u2019 lives and values. Certain company symbols and brands, such as the image of Aunt Jemima, have stirred controversy for years but only recently has there been a \u2018corporate social awakening.\u2019<\/p>\n

\u201cThe demographics of our society are changing and becoming more diverse, yet different perspectives are often ignored unless there\u2019s fallout from public backlash,\u201d Bantom said.<\/p>\n

In \u2018Design for Identity,\u2019 Bantom explores the concept of human-centered design that taps into an understanding of identity \u2013 how people live, what\u2019s important to them and what informs their perspectives and experiences. She says engaging directly with customers to identify their challenges and working with them to test ideas and solutions is the foundation of human-centered design, and it\u2019s vital for businesses to get on board and change outdated mindsets if they want to be successful.<\/p>\n

\u201cI wanted to demonstrate how designing for identity directly impacts companies\u2019 bottom lines,\u201d Bantom emphasized. \u201cIf leaders don\u2019t apply these principles, it\u2019s not an exaggeration to say that they may not be around in a few years. Their employees have already begun to disengage, and if they don\u2019t feel included, they will abandon these businesses.\u201d<\/p>\n

Additionally, Bantom explains the six habits of culturally competent designers that can make this shift happen, and result in design solutions that resonate with people of diverse backgrounds. She also offers a Design for Identity Blueprint that honors humanity, celebrates diversity, promotes equity and inclusion and ensures that the design profession mirrors and keeps up with the realities of our evolving world.<\/p>\n

\u201cNow is the perfect time for \u2018Design for Identity,\u2019 wrote Leatrice Eiseman, Director of the Eiseman Center for Color Information & Training and Executive Director of the Pantone Color Institute. \u201cIn this time when we\u2019re navigating a pandemic-induced heightened awareness of difference, an expanding interconnected global economy and new expectations from younger generations, our dialogue must evolve. Jessica lays out a path for us to get there. In her words, start where you are, and we can all do our part to make design \u2014 and our world \u2014 more inclusive.\u201d<\/p>\n

Marymount is hosting a launch event for \u2018Design for Identity\u2019 on Tuesday, April 11 from 6:30-8:30 pm in the Ballston Center. Seats can be reserved via this link<\/a>. The book is now available on Amazon<\/a> and everywhere books are sold.<\/p>\n

Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose mission is to enable individuals to take immediate actions that create meaningful outcomes for historically excluded people. A graduate of the University of Virginia and Marymount, she is a skilled management consultant with over 20 years of experience, a compelling speaker and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy. Bantom is also active in the interior design industry as an interior design and color consultant, and as an engaged advocate committed to promoting DEIB in the industry and in practice. More info is available on her website, JessicaBantom.com<\/a>.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  This month, Marymount University Interior Design alumna Jessica Bantom launched her first book, \u2018Design for Identity: How to Design Authentically for a Diverse World,\u2019 with the aim of offering leaders a change management roadmap. \u201cDesign is expression, a service, an act of creativity,\u201d Bantom argues. \u201cBut if designers design for everyone, how can there […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":6,"featured_media":16134,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"no","ngg_post_thumbnail":0,"footnotes":""},"categories":[5],"tags":[1747,921,537,1745,247,248,249,228,1746,14,15],"acf":[],"yoast_head":"\nInterior Design alumna launches first book, \u201cDesign for Identity\u201d - Marymount University<\/title>\n<meta name=\"description\" content=\"Marymount Interior Design alumna Jessica Bantom launched her book, \u2018Design for Identity: How to Design Authentically for a Diverse World.\u2019\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marymount.edu\/blog\/interior-design-alumna-launches-first-book-design-for-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interior Design alumna launches first book, \u201cDesign for Identity\u201d\" \/>\n<meta property=\"og:description\" content=\"Marymount Interior Design alumna Jessica Bantom launched her book, \u2018Design for Identity: How to Design Authentically for a Diverse World.\u2019\" \/>\n<meta property=\"og:url\" content=\"https:\/\/marymount.edu\/blog\/interior-design-alumna-launches-first-book-design-for-identity\/\" \/>\n<meta property=\"og:site_name\" content=\"Marymount University\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-10T18:38:43+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-11T13:47:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/marymount.edu\/wp-content\/uploads\/2023\/04\/700-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nmunson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nmunson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/marymount.edu\/blog\/interior-design-alumna-launches-first-book-design-for-identity\/\",\"url\":\"https:\/\/marymount.edu\/blog\/interior-design-alumna-launches-first-book-design-for-identity\/\",\"name\":\"Interior Design alumna launches first book, \u201cDesign for Identity\u201d - 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