{"id":6212,"date":"2021-01-11T19:11:28","date_gmt":"2021-01-11T19:11:28","guid":{"rendered":"https:\/\/marymount.edu\/?page_id=6212"},"modified":"2021-02-17T14:56:06","modified_gmt":"2021-02-17T14:56:06","slug":"social-media-guidelines","status":"publish","type":"page","link":"https:\/\/marymount.edu\/faculty-and-staff\/office-of-university-communications\/social-media-guidelines\/","title":{"rendered":"Social Media Guidelines"},"content":{"rendered":"<p><span style=\"font-weight: 400\">These guidelines are designed to help Marymount employees, volunteers, affiliates and consultants in making appropriate decisions when managing and\/or developing social media initiatives and content on behalf of the University. When hosting a Marymount-affiliated social media account, you are representing the University and are expected to adhere to the highest standards of ethical and professional behavior.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The Office of Marketing &amp; Communications offers these guidelines and best practices in order to best help you deliver the Marymount story and support the strategic goals and brand of the University.<\/span><\/p>\n<p><i><span style=\"font-weight: 400\">Adhere to Existing University Policies<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">This includes the <\/span><a href=\"https:\/\/secure.ethicspoint.com\/domain\/media\/en\/gui\/20363\/MU_Code_of_Ethics.pdf\"><span style=\"font-weight: 400\">Code of Ethics<\/span><\/a><span style=\"font-weight: 400\">, <\/span><a href=\"https:\/\/www.marymount.edu\/Privacy-Policy?lang=en-US#:~:text=The%20University%20is%20only%20responsible,access%20from%20the%20University%20Sites.\"><span style=\"font-weight: 400\">Privacy Policy<\/span><\/a><span style=\"font-weight: 400\"> and <\/span><a href=\"https:\/\/commons.marymount.edu\/muservice\/knowledgebase\/marymount-wifi-and-network-usage-policy\/\"><span style=\"font-weight: 400\">Computer Use Policy<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Privacy and Confidentiality<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Never post confidential and proprietary information, data or communications, and always follow federal standards such as FERPA and HIPAA. If you are unsure whether information is confidential or not, please contact the Office of Marketing &amp; Communications and\/or the University\u2019s Risk Manager.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Do not use or disclose personally identifiable information such as, but not limited to, protected health information, student records, employee information, home addresses, social security numbers, etc. Do not post gift or donor information without permission and coordination with the Office of Advancement.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Protect Intellectual Property<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Follow copyright, fair use and intellectual property rights and laws.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use of third-party copyrighted or trademarked material or use of a person\u2019s likeness without permission in digital content may be illegal and expose Marymount to significant financial liability and reputational risk. Individual departments\/units are responsible for obtaining the necessary clearance for use of intellectual property rights (i.e. music, photos) and a person\u2019s likeness in connection with their communications activities.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.lexisnexis.com\/practicalguidance\/the-journal\/b\/pa\/posts\/rights-clearance\"><span style=\"font-weight: 400\">Click here for more information on these legal topics from LexisNexis<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always attribute content, including comments, posts and assets, that originate from another account.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Prioritize Accuracy<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always fact check before posting content on social media.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Ensure proper spelling, grammar and punctuation \u2013 review content for any possible mistakes multiple times before clicking \u201cpost.\u201d If possible, have content reviewed by another team member prior to posting.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Correct any mistakes quickly and visibly.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Uphold the Marymount Brand<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Only use Marymount\u2019s identity, such as name, color and emblems, in accordance with the University\u2019s <\/span><a href=\"https:\/\/marymount.edu\/marymount.edu\/media\/Marketing\/Marymount-Braning-Graphic-Style-Guide_final.pdf\"><span style=\"font-weight: 400\">Branding Guidelines<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/li>\n<li style=\"font-weight: 400\"><a href=\"https:\/\/www.marymount.edu\/Home\/Faculty-and-Staff\/Office-of-University-Communications\/Brand-Guidelines-and-Official-Logos?lang=en-US\"><span style=\"font-weight: 400\">Updated Marymount logos for proper usage are available here<\/span><\/a><span style=\"font-weight: 400\">. Any modifications must be approved through the Office of Marketing &amp; Communications.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The Marymount brand cannot be modified or used for personal endorsements, and the trademarked Marymount name cannot be used to promote a product, business, cause, political party or candidate unless approved by the Office of Marketing &amp; Communications.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remain professional and protect Marymount\u2019s institutional brand. All posts, comments and actions on social media networks have the ability to affect the reputation of the University, as well as other individuals affiliated with Marymount.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">No Political Statements or Opinions<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Don\u2019t express political opinions or engage in political activities while engaging on social media on Marymount\u2019s behalf.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Social media content encouraging audiences to register and\/or vote is permitted. Practice caution in regards to election-related posts, and maintain neutrality.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Avoid Conflicts of Interest<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Avoid engaging in behavior that could raise actual or apparent conflicts of interest on social networks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activities prohibited include, but are not limited to, using University resources or property for personal gain; using confidential or privileged information acquired in connection with the individual\u2019s University-supported activities for personal gain; and accepting gratuities or unsolicited gifts from private or public organizations with which the University conducts or may conduct business.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Minimize Security Risks<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Use strong, randomized passwords for any Marymount-affiliated social media accounts, and change passwords on a regular basis.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Limit direct access to social profiles to only the main administrator (who must be an employee) and users who regularly post content. Remove access immediately for anyone who is no longer an employee or affiliated with Marymount University.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Activate multi-factor authentication for all accounts when it is an available option.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Register accounts using only Marymount.edu email addresses, ideally a general office\/department email instead of an individual employee\u2019s address.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Moderate Activity &amp; Comments<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Comments are an important part of social networking, and users should feel welcome to interact with Marymount-affiliated accounts. However, it\u2019s important to consistently monitor social accounts and delete any comments that are spam, expose the private data of others, contain commercial solicitations or are threatening, abusive, obscene or discriminatory.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Comments should not be deleted simply because you disagree with the commenter\u2019s point of view.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">If making any replies to comments or messages, consider how your response may reflect on you, your department and the University.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Creating, Maintaining and Removing Social Media Accounts<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Creation of social media accounts bearing the Marymount University name\/brand must be approved by the Office of Marketing &amp; Communications, and information on the account\u2019s administrators must be shared with the Office of Marketing &amp; Communications in order to ensure proper oversight and access.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Content and overall social media presence should reflect the University\u2019s brand identity.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Post relevant and timely information geared to your specific audience on a consistent basis. Ensure proper approval is met for publicizing content.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Always use good judgment. Your actions and statements have the ability to not only affect yourself but others at Marymount and the University as a whole. Remember that any social media posts on a Marymount-affiliated account can be interpreted as representing the University\u2019s official point of view. Also remember that social media posts can be replicated quickly, be taken out of context and remain public for an indeterminate amount of time.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">While student workers can be tremendous collaborators on social media initiatives, they should not be the \u201cowners\u201d of official Marymount-branded social media accounts. These profiles should be owned and maintained by staff and\/or faculty as appropriate.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Remove any dormant social media accounts bearing the Marymount brand.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Personal Accounts on Social Media<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Your connection to Marymount as a University employee may impact the institution in your own personal social media activity as well. Even on your own personal account, always follow University social media guidelines and best practices and stay consistent with University policies. Always think before you post, practice civility online and remember how your online behavior represents Marymount.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Navigating Unique Situations<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Over time when managing a social media account, there are many instances when you will be responsible for deciding whether or not to post about or respond to unprecedented situations or trends. Examples include social justice-themed movements like Black Lives Matter, or cases of missing persons who are or may have been affiliated with Marymount.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In these situations, it is critically important to follow the lead of the main Marymount University social media accounts (which will be following guidance from the University President and Cabinet).<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Synergizing Efforts<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Department-level Marymount-affiliated social media accounts tend to have a more limited audience than University-wide accounts. With that in mind, create content that is specifically targeted towards that narrower audience.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We encourage you to also post content that complements content being produced by official Marymount University social media accounts.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Help the Marymount community stay connected by linking back to the <\/span><a href=\"https:\/\/www.marymount.edu\/Home\"><span style=\"font-weight: 400\">University homepage<\/span><\/a><span style=\"font-weight: 400\"> and other Marymount social media sites. When possible, link to a Marymount news source instead of an outside source.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Are you promoting something on your account that you feel could be worthy of a wider audience? Inform the Office of Marketing &amp; Communications, which will determine the best way to proceed.<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000\"><em>Maximizing Accessibility<\/em><\/span><\/p>\n<ul>\n<li>All video content that is posted either online or on University social media accounts must be captioned with subtitles. These captions should match any spoken words throughout the video, instead of being autogenerated, and should match the pacing of the dialogue as well.<\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">More Questions?<\/span><\/i><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">For general questions related to social media at Marymount, please contact the Office of Marketing &amp; Communications for assistance.<\/span><\/li>\n<\/ul>\n<p><i><span style=\"font-weight: 400\">Additional Resources:<\/span><\/i><\/p>\n<p><a href=\"https:\/\/marymount.edu\/wp-content\/uploads\/2021\/01\/Social-Media-Takeover-Agreement.docx\"><span style=\"font-weight: 400\">Social Media Takeover Agreement<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>These guidelines are designed to help Marymount employees, volunteers, affiliates and consultants in making appropriate decisions when managing and\/or developing social media initiatives and content on behalf of the University. When hosting a Marymount-affiliated social media account, you are representing the University and are expected to adhere to the highest standards of ethical and professional [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/marymount.edu\/faculty-and-staff\/office-of-university-communications\/social-media-guidelines\/\">Read More&#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"parent":1792,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"page-templates\/left-sidebarpage.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"","_lmt_disable":"","ngg_post_thumbnail":0,"footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.3 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Social Media Guidelines - Marymount University<\/title>\n<meta name=\"description\" content=\"These guidelines are designed to help Marymount employees, volunteers, affiliates and consultants in making appropriate decisions when managing and\/or . Click here to learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/marymount.edu\/faculty-and-staff\/office-of-university-communications\/social-media-guidelines\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social Media Guidelines\" \/>\n<meta property=\"og:description\" content=\"These guidelines are designed to help Marymount employees, volunteers, affiliates and consultants in making appropriate decisions when managing and\/or . 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