{"id":18599,"date":"2024-01-10T10:57:02","date_gmt":"2024-01-10T15:57:02","guid":{"rendered":"https:\/\/marymount.edu\/?page_id=18599"},"modified":"2024-01-11T10:08:51","modified_gmt":"2024-01-11T15:08:51","slug":"mu-advertising","status":"publish","type":"page","link":"https:\/\/marymount.edu\/faculty-and-staff\/office-of-university-communications\/mu-marketing-communications-work-plans-and-collateral\/mu-advertising\/","title":{"rendered":"MU Advertising"},"content":{"rendered":"

To spread the word about Marymount, the Marketing and Communications office develops strategies for selecting the most effective paid advertisement placements, develops the advertisement content and coordinates with other offices and third parties.<\/p>\n

Our goal is to maximize the reach of the Marymount brand and keep the cost of acquiring new students low by strategically selecting advertising venues, accurately tracking impressions and conversions, aggressively pursuing ways to save on costs, and continually evaluating our efforts .<\/p>\n

To view the related collateral artwork, please visit these subpages: <\/strong><\/p>\n

Print<\/a>  Website<\/a>  Social Media<\/a>  Metro<\/a> 
\n
Movie Theaters<\/a>  TV<\/a>  Google Search Ads<\/a>  Inside Higher Education<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

To spread the word about Marymount, the Marketing and Communications office develops strategies for selecting the most effective paid advertisement placements, develops the advertisement content and coordinates with other offices and third parties. Our goal is to maximize the reach of the Marymount brand and keep the cost of acquiring new students low by strategically selecting advertising venues, […]<\/p>\n

Read More…<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":18597,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"page-templates\/left-sidebarpage.php","meta":{"_acf_changed":false,"_lmt_disableupdate":"no","_lmt_disable":"","ngg_post_thumbnail":0,"footnotes":""},"acf":[],"yoast_head":"\nMU Advertising - Marymount University<\/title>\n<meta name=\"description\" content=\"To spread the word about Marymount, the Marketing and Communications office develops strategies for selecting the most effective paid advertisement . 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