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Dr. Nancy E. Furlow
Associate Professor of Marketing
Contact Information

Ballston
(703) 284-5728

Academic Credentials

B.A. and B.S., Louisiana Tech University
M.J., Louisiana State University
Ph.D., The University of Southern Mississippi
 
Teaching Areas:
  • Marketing
 
Research Interests:
  • Cause Marketing
  • Green Advertising
  • Environmental Labeling
  • Social Marketing
  • Sport Marketing
  • Ecotourism
 
Industry Associations:
  • American Marketing Association
  • Advertising Club of Metro Washington
  • Association for Educators in Journalism and Mass Communication
  • International Network of Social Entrepreneurs
  • Academic Board Member, Direct Marketing Association of Washington's Educational Foundation
 
Originally from New Orleans, Dr. Nancy Furlow’s career in advertising and public relations has spanned more than 15 years working with corporate, nonprofit, and government agencies. A position with the World Wildlife Fund brought her to the DC area. She has also worked for organizations such as the Smithsonian Institution and the Oregon Advanced Technology Consortium. As a student, Dr. Furlow studied in Italy and London and is a dedicated proponent of study abroad.

Dr. Furlow's research interests include product placement, environmental labeling, cause-related and social marketing, and “green” advertising. She has presented her research at numerous conferences in the United States, as well as internationally in Russia, Africa, Austria, and Switzerland. In addition to publishing journal articles, she is a regular book reviewer for The American Library Association's CHOICE Magazine. Additionally, she was a contributor to the Encyclopedia of Advertising, the Encyclopedia of Public Relations, and the Encyclopedia of Sport Management.

Dr. Furlow is a member of the American Marketing Association, Advertising Club of Metro Washington, Association for Educators in Journalism and Mass Communication, International Network of Social Entrepreneurs, and an Academic Board Member of the Direct Marketing Association of Washington's Educational Foundation.