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Cause Marketing

Project Title
Cause Marketing in Magazines
Faculty Mentor
Nancy Furlow
Academic Department
Business Administration
Contact Information
Office location: Ballston; nfurlow@marymount.edu 
Appropriate Majors
Business, Communication, Fashion Merchandising, any student interested in advertising or nonprofit organizations
Position Availability
Fall, spring, summer (ongoing)
Description
This project is a content analysis of cause marketing campaigns using display advertising in magazines.
Date Posted
December 22, 2010

 
Project Title Cause Marketing and Social Media
Faculty Mentor Nancy Furlow
Academic Department Business Administration
Contact Information

Office location: Ballston; nfurlow@marymount.edu 

Appropriate Majors Business, Communication, Fashion Merchandising, any student interested in social media
Position Availability Fall, spring, summer (ongoing)
Description This project examines successful cause marketing campaigns that have used social media as a major component of the campaign.
Date Posted December 22, 2010