Marymount University

Undergraduate Catalog 2013-14

MKT 412 Marketing Research

Through case study and field assignment, the student is aided in the development of expertise in problem formulation and in primary and secondary data collection techniques such as question making. Prerequisites: MKT 301 and MSC 300. (3)

Catalog Contents

Undergraduate Catalog 2013-14

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students