Marymount University

Undergraduate Catalog 2013-14

COM 302 Public Relations Techniques

Focuses on the applications of public relations theory and principles. Students learn the requirements of different media such as newspapers, magazines, radio, television, and cable. They develop basic writing skills in preparing news releases for newspapers, magazines, and newsletters as part of publicity and promotion campaigns, as well as strategic planning and audience identification. Prerequisite: COM 206. (3)

Catalog Contents

Undergraduate Catalog 2013-14

General Information


Financial Information

Academic Support Services

Academic Information and Policies

University Requirements and the Liberal Arts Core

Academic Opportunities

Undergraduate Programs

Course Descriptions

University Leadership

Notices to Students